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In celebration of October as Agritourism Month, Mississippi Land Bank is proud to partner with Genuine MS® and the Mississippi Department of Agriculture and Commerce (MDAC) to support Mississippi's growing agritourism industry. Through this partnership, Mississippi Land Bank will cover the cost of a one-year Genuine MS® membership, a $75 value, for the first 25 new agritourism operations approved for the program. This initiative provides an opportunity for Mississippi farms and agritourism businesses to increase their visibility, promote their operations and connect with more visitors across the state.

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“At Mississippi Land Bank, our core values are Rooted in Relationships, Grounded in Giving and Advocates for Agriculture,” said Chad Crow, CEO of Mississippi Land Bank. “Our partnership with Genuine MS® is a natural extension of those values. We’re excited to support this membership promotion and help more Mississippi family farms become part of Genuine MS®. Building strong relationships within agriculture is at the heart of who we are, and we’re proud to invest in the farmers, families and communities that make Mississippi agriculture strong.”

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Genuine MS® is a statewide branding program administered by MDAC that promotes products grown, raised, crafted and made in Mississippi. Members benefit from statewide marketing efforts, promotional opportunities and the ability to showcase the Genuine MS® brand. Eligible new agritourism operations must apply and be approved by October 31, 2026, to qualify for the complimentary membership, limited to the first 25 approved applicants. To learn more about the program and apply, visit www.genuinems.com.

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Learn More About Our Partnership

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Hunter Taylor, Vice President and Branch Manager of Mississippi Land Bank's Cleveland Branch, participated in an interview highlighting the Genuine MS® partnership and Mississippi Land Bank's continued commitment to supporting agriculture and rural communities. Watch the interview here. Genuine MS MS Land Bank Short - YouTube